Nothing Happens Unless You Make A Connection!
Make a connection!
My best friend who owns an audio body shop told me some great advice. Nothing happens unless you make a connection.
What he means is, there is no way you’re ever going to do business with ANYONE unless you make some sort of a connection first!
Remember this simple rule, it takes 7 – 12 touches (or connections) before a business will remember you. So you have to think of different ways to connect with your clients that will not look like spam or sound pushy.
Here are a few connecting tips.
1 – I start by liking their business Facebook page or by subscribing to their YouTube page and making a comment on a video. These are small non-pushy connections and these days it’s better to create a personal connection than to just say right away “Hey, let’s do business.” Whenever someone sends me an email and says “I have a deal for you” I delete it right away.
Anyway, making a comment makes my connection more personal. It gets my foot in the door. I do this all the time. This way they SEE my name, Frank James Bailey when I post a comment on their video. If they want to look me up…they can.
2 – In about a week I’ll make ANOTHER connection by commenting on another NEW post or video.
3 – By week 3 I usually send them an email introducing myself. This will work very well if the company responded to the comments I made. (You see why I said like and comment first!)
4 – In week 4 I’ll make another comment on a post or video again. This way if they didn’t get my email they should know my name by now. After all, I’ve made a few comments on their posts.
5 – By the 5th week (or 5th connection) I’m sending out an email again.
6 – In the 6th week, if the business has a Twitter or Instagram account, I’m usually following them this week and “hearting” some of their posts this time.
7 – By week 7 I’m sending out a cold call.
There are many more ways to connect with people but this is my strategy and it’s worked for me so far.
Happy connecting and remember…nothing happens unless you make a connection!